Comparing Embroidery vs. Printing for Company Apparel
screen printingembroideredcustom apparel

When it comes to creating custom clothing for your business, one of the first (and biggest) decisions you’ll need to make is this:
“Should I go with embroidery or printing?”

If you're a small business owner in the Greater Toronto Area, this choice matters. Your apparel is a walking billboard for your brand—worn by staff, gifted to clients, or sold to loyal customers. So making the right call between embroidery and printing is more than a design decision. It’s a branding move.

At PromoPays, we’ve helped thousands of GTA-based businesses bring their logos to life on clothing—and we’re breaking down exactly when to use embroidery, when to go with printing, and how to choose what’s best for your team, your budget, and your style.


The Basics: What’s the Difference?

🧵 Embroidery

Embroidery involves stitching your logo directly onto fabric using thread. The result is a raised, textured design that feels durable and polished.

🎨 Printing

Printing (most often screen printing) involves applying ink directly onto fabric. It’s smooth to the touch and allows for more colour variety and larger designs.

Each method has its pros and cons. Let’s dive into the details.


When to Choose Embroidery

Embroidery is best when you want:

  • A premium, professional appearance

  • Small logos, typically placed on the left chest or hat front

  • Durability that stands up to repeated washing

Perfect for:

  • Corporate polos and button-ups

  • Branded hats and toques

  • Jackets, fleeces, and windbreakers

  • Client gifts or high-end merchandise

Pros of Embroidery:
✅ Professional and classic look
✅ Extremely durable—won’t fade or peel
✅ Great for thicker fabrics
✅ Adds dimension and texture

Cons of Embroidery:
❌ Not ideal for large logos
❌ Complex or colourful designs may lose detail
❌ More expensive for large runs or multicolour logos

Real-life Example:
A construction company in Mississauga orders embroidered jackets and polos for staff. The embroidered logo holds up in rough conditions and gives a professional, uniform look when visiting clients.


When to Choose Printing

Printing is best when you want:

  • Larger, bolder designs across the chest or back

  • Multiple colours or gradients

  • Soft, lightweight feel—great for T-shirts and hoodies

Perfect for:

  • Staff T-shirts for retail or food service

  • Branded merch for events or fundraisers

  • Back-of-shirt designs for visibility

  • High-volume, cost-effective apparel

Pros of Printing:
✅ Great for large, detailed logos
✅ Supports multicolour designs and gradients
✅ Smooth and lightweight feel
✅ More affordable for bulk orders

Cons of Printing:
❌ Slightly less durable over time
❌ Can fade with repeated washing if not cared for
❌ Doesn’t work well on thick or textured fabrics

Real-life Example:
A downtown Toronto coffee shop orders printed T-shirts for staff and resale. The large logo pops on the front, and the bright colours catch customer attention—plus, it’s budget-friendly for reorders.


Side-by-Side Comparison

Feature

Embroidery

Printing

Best For

Polos, jackets, hats

T-shirts, hoodies, light apparel

Look & Feel

Textured, raised, premium

Smooth, flat, casual

Durability

Extremely high

Good (with proper care)

Logo Size

Best for small to medium

Best for medium to large

Detail Level

Simple designs, few colours

Detailed or complex designs

Setup Cost

Slightly higher for multiple colours

Lower for bulk printing

Fabric Compatibility

Heavy fabrics, outerwear

Light fabrics, casual wear


How to Decide: Embroidery vs. Printing

Still unsure? Ask yourself these key questions:

1. What type of garment am I using?

  • Embroidery is ideal for polos, jackets, and hats

  • Printing shines on T-shirts, hoodies, and sweats

2. Where is the logo going?

  • Left chest or hat? → Go embroidery

  • Full back or large chest print? → Go printing

3. What’s the purpose?

  • Want a polished staff look or client gift? → Embroidery

  • Need event shirts or promotional gear? → Printing

4. What’s your budget?

  • Embroidery tends to cost more per item

  • Printing is better for large, cost-efficient runs

5. What’s your brand vibe?

  • Classic and upscale? → Embroidered details

  • Bold and modern? → Printed designs


Hybrid Approach: Why Not Both?

Some of our most popular orders combine embroidery and printing. For example:

  • Embroidered left-chest logo + printed sleeve slogan

  • Embroidered hat + matching printed hoodie

  • Staff polos with embroidery + printed tees for customers

We’ll help you create a coordinated collection that blends styles without breaking your budget.


Logo Considerations for Each Method

If You’re Embroidering:

  • Keep lines thick and clear

  • Avoid small text (under 0.25” tall)

  • Use solid, flat colours (no gradients)

  • Design with fewer than 6 colours for best clarity

If You’re Printing:

  • Go bold! Add colour, detail, or creative elements

  • Include shadows or gradients if desired

  • Design for larger surfaces (10” x 10” is common)

  • Provide vector artwork or high-resolution images (300 DPI)

We offer free design reviews and mockups before production begins—so you’ll know exactly how your logo will look in either format.


What GTA Businesses Are Choosing (Right Now)

From our recent orders, here’s what we’re seeing:

Restaurants are printing large front/back logos on T-shirts for servers
Landscapers and tradespeople are embroidering polos and jackets
Fitness studios are printing bold logos on tanks and hoodies
Real estate teams are mixing embroidery (hats) with printing (T-shirts for giveaways)
Tech startups are choosing minimalist embroidery for a sleek staff look

Toronto-area businesses love having local support. We help you every step of the way—from choosing your garment to final delivery.


Why PromoPays Is the Best Partner for Custom Apparel in the GTA

Whether you’re printing or embroidering, PromoPays makes the process fast, friendly, and reliable.

Here’s what we offer:

  • Expert guidance on logo placement and decoration method

  • Low minimums (just 12 items!) so small businesses aren’t locked out

  • Fast turnaround with rush options available

  • Free mockups and local support

  • Quality guaranteed—we stand behind every stitch and print

We're here to make your company gear look amazing, last long, and help promote your brand.


Still Deciding? Let’s Chat.

Upload your logo or send us your idea—we’ll recommend the best option based on your goals, timeline, and budget.

👉 Get a Free Quote
👉 Browse Embroidered Polos & Hats
👉 See Our Custom Printed T-Shirts

Let PromoPays help you look good and feel confident—whether your logo is stitched, printed, or both.